Magic Market

Rural commerce made easy

MagicMarket ( Grainmart Consumers Private Limited) is an e-commerce platform enabling rural Tamil Nadu to buy the best brands and products from the comfort of their homes.


Challenges faced by customers in Rural Tamil Nadu

E-commerce companies as of today, primarily cater to urban and semi urban markets. Only 30% of pin codes across rural markets are currently serviced.

Almost 60% of rural population has limited or no access to variety of good brands and products, which translates to over 28 million underserved customers in Rural Tamil Nadu.

Poor connectivity means customers have to travel about 5-10 kms to be able to buy goods and even after that the choice in products is very limited

making commerce easier
for rural India!

Magic Market ( Grainmart Consumers Private Limited) is a platform that gives a convenient, safe and cost-efficient shopping experience to rural consumers from the comfort of their homes. Magic Market currently is functional across 15 districts (Ariyalur, Nagapattinam, Pudhukottai, Thanjavur, Tiruvannamalai, Villupuram, Kallakurichi, Mayiladuthurai, Cudallore, Krishnagiri, Thiruvannamalai, Tirupattur, Trichy and more). This region has a population of over 20 lakh customers, most of whom have minimal access or no access to local transport, making monthly shopping for home essentials a tedious process.

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Families Served


Benefits to customers


Customers get competitive rates for products since we run schemes regularly and procure items from large vendors who can give us optimal rates


Customers do not have to travel by foot for hours


Travelling in public transport can be avoided and customers can stay within the safety of their villages.


Representatives who take orders are incentivized and can provide for their families.


We deliver the quality of service that is experienced by urban consumers on a day-to-day basis.


Customers can save fuel charges incurred during pick up and delivery of products.


Why to partner with MM?

Affiliates – NGOs and MFIs can position themselves as a strong customer centric brand fulfilling all customer needs under one roof

credit policies

MM call center sending reminders to customers on loan repayment

Increase in customer retention for partners

Increase in revenue for brand partners and affiliate partners with increase in business and customer base.

Associate Brands