E-commerce companies as of today, primarily cater to urban and semi urban markets. Only 30% of pin codes across rural markets are currently serviced.
Magic Market ( Grainmart Consumers Private Limited) is a platform that gives a convenient, safe and cost-efficient shopping experience to rural consumers from the comfort of their homes. Magic Market currently is functional across 15 districts (Ariyalur, Nagapattinam, Pudhukottai, Thanjavur, Tiruvannamalai, Villupuram, Kallakurichi, Mayiladuthurai, Cudallore, Krishnagiri, Thiruvannamalai, Tirupattur, Trichy and more). This region has a population of over 20 lakh customers, most of whom have minimal access or no access to local transport, making monthly shopping for home essentials a tedious process.